Freelance medical and creative copywriter
Testimonials and clients
I've worked for many of the major pharmaceutical companies in a variety of therapy areas including oncology, respiratory, female health, infant nutrition, mental health, immunology, haematology, haemostasis, and over-the-counter medicines.
I've also worked at some of the finest agencies in London, holding senior writing positions at McCann Health, CDM and Sudler & Hennessey among others. You can take a look at my CV here.
“Working with Guy is an absolute pleasure. I have worked with him for over 4 years and have always found him to be good humoured, incredibly diligent and dedicated to any assignment thrown at him. Obviously in our business there are the detail pieces that require a set of skills that are different to the more “out and out promotional work” – Guy is unique in that he is equally comfortable in either arena and damned good at both. Being a CD I am most interested in how words and images work together. He wrote what I consider to be the best line ever written (so far) in healthcare: “This is what tumour shrinkage looks like” for our Clio Gold, Cannes Lion winning, Erbutux brand film. A line that not only nailed the strategic imperatives but is written with charm and economy of words, and fills the viewer with that unique balance of joy and tears. You can’t do that without being super smart!”
“I’ve worked with Guy for several years in two of my agency lives – at McCann and at CDM – and, simply put, he’s a total pro. He’s one of those writers that are like unicorn tears in their rarity: someone who can turn his hand to the highest of high science one day, then knock out a pitch- (and award-) winning creative concept the next. He’s also a total gent: polite and unflappable with a ready smile and the ability to make molehills out of mountains. A truly creative writer, and one of the nicest chaps you’ll ever meet. Just don’t ask him about mayonnaise.”
“Guy has that rare combination of a strong scientific understanding, coupled with a relaxed and creative writing style that works across a large number of channels. His range and quality of thinking when developing concepts also makes him a great asset at the start of any campaign or for that important pitch. With an approachable work-style and engaging presentation manner, Guy is a great addition to any team and I have no hesitation in recommending his work.”
“Guy is a unicorn. An absolute force. Reliable and refreshingly capable of telling you how you can get the best from him. I placed Guy in several brand teams and worked alongside him on a variety of projects, from the standard launch portfolio to more inventive internal engagement – the staged courtroom scene he wrote took Objection Handling training to a whole new level! Witnessing what Guy could create from nothing was always very special. He also helped craft and steer the brand strategy to take into account the science, and subsequently weaved those approved messages throughout sales rep collateral; at times overseeing more junior writers to ensure consistency of message and content. Enviably both quick and thorough – with both science and creativity evident in his writing – he is a real unicorn.”
“Simultaneously strategic, scientific, creative and innovative; working with Guy over several years across multiple therapies and disease areas has been a real privilege. Guy is an asset at all stages of the writing process from constructively challenging ambiguous briefs (and making sense of incoherent client feedback) to delivering exciting medical copy that packs a punch. On a personal level, he is also great consul on both strategic and scientific matters and guaranteed to deliver beyond expectations in even the most challenging circumstances.”
“I’ve worked with Guy in composing positioning/strategic copy for one of our key clients and found him to be a thoughtful and creative writer with a real point of view. He’s very good at copy-crafting – finding the value in a carefully chosen word or two – and takes the constant stream of client suggestions with good grace, often finding a better way of articulating their feedback.”
“I thoroughly enjoy working with Guy. He is enthusiastic, professional and conscientious to the needs of the brand and the client. He is as comfortable writing amusing sales force video scripts as he is developing engaging content for specialist physicians. There is a warmth to his writing style which, in my view, has helped contribute to some great award winning campaigns. I would definitely recommend Guy to any healthcare agency in need of a strong copywriter.”
“Guy has worked with us on a number of projects that have always turned out to be exceptional. He has extremely creative ideas and works very collaboratively, which is of course what you want from a writer. I highly endorse his skills, creativity and outstanding work from concept through to final implementation and output.”
“Guy is a great copywriter to have on your team; somehow he makes everyone else’s life a lot easier. On a strategic, creative and medical level, Guy just ‘gets it’ and helps transform complex information into great pieces of communication.”
“Guy is a very talented copywriter. He is able to grasp scientific concepts and turn these into impactful messages that really do make the difference for a campaign. To have someone with his level of knowledge working with you is invaluable – you feel confident that Guy not only gets your idea, but will more than likely improve upon it in a way you hadn’t thought of!”
“Guy was the lead writer on Erbitux, and I was impressed not only with the campaign idea itself, but the quality of all the supporting literature that accompanied it. He communicates the strategy behind a brand in a very engaging and articulate way, and it was a pleasure working with him.”